Marketing Strategist

Marketing Strategist

Key Responsibilities:

Marketing Strategy Development:

• Develop and implement comprehensive marketing strategies to enhance the team’s visibility and brand presence.
• Identify target audiences and tailor marketing campaigns to effectively reach and engage them.
• Analyze market trends and competitor activities to inform marketing strategies.

Content Creation and Management:

• Oversee the creation of high-quality marketing content, including social media posts, blogs, newsletters, and promotional materials.
• Manage the team’s content calendar, ensuring timely and consistent delivery of marketing messages.
• Collaborate with the design team to produce visually appealing and engaging content.

Social Media Management:

• Develop and execute social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Monitor and analyze social media metrics to gauge the effectiveness of campaigns and adjust strategies as needed.
• Engage with followers and respond to comments and messages to build a strong online community.

Event Promotion:

• Plan and execute marketing campaigns for team events, including fundraising events, sponsor meetings, and competition participation.
• Create promotional materials and distribute them through appropriate channels.
• Work with the Events Coordinator to ensure seamless promotion and execution of events.

Sponsorship and Partnership Support:

• Assist the Business and Sponsorship Officer in developing sponsorship proposals and marketing materials.
• Highlight sponsor contributions through marketing campaigns and ensure sponsor logos and mentions are included in promotional content.
• Foster relationships with sponsors and partners through effective communication and engagement.

Analytics and Reporting:

• Track and analyze the performance of marketing campaigns, providing regular reports to team leadership.
• Use data insights to refine marketing strategies and improve future campaign performance.
• Ensure all marketing activities align with team goals and contribute to overall success.

Brand Management:

• Maintain and enhance the team’s brand identity, ensuring consistency across all marketing channels.
• Develop brand guidelines and ensure team members adhere to them.
• Continuously seek opportunities to strengthen the team’s brand presence in the motorsports community.

Qualifications:

• Proven experience in marketing strategy development and execution, preferably within the motorsports or sports industry.
• Strong understanding of digital marketing, social media management, and content creation.
• Excellent communication and interpersonal skills.
• Proficiency in marketing tools and software (e.g., social media management platforms, analytics tools, design software).
• Creative thinking and problem-solving abilities.
• Passion for motorsports and a keen understanding of the FSAE competition framework.

What We Offer:

• Opportunity to be part of a passionate and dedicated team at the forefront of student motorsports.
• Hands-on experience in marketing and brand management.
• Networking opportunities with industry professionals and sponsors.
• A collaborative and supportive team environment.

Apply Now